Questions concerning the future of the Electronic Entertainment Expo have swirled since show organizers the Entertainment Software Association decided to dramatically downscale the gaming industry’s premier event in 2006. While the ESA has continued to trudge on with E3 amid debate over the show’s relevance, this month saw a potentially debilitating blow struck to the organization when soon-to-be-merged publishers Activision and Vivendi said they would not be renewing their membership with the representative body nor attending its annual event. Now, another leading gamemaker has decided to part ways with the ESA. It has confirmed with LucasArts that the all-things-Star Wars publisher will not be renewing its membership with the ESA, though the publisher still plans to attend this year’s E3 Media and Business Summit at the Los Angeles Convention Center on July 15-17. “We can confirm that LucasArts is no longer a member of the ESA,” said LucasArts public relations director Margaret Grohne. “As a company we are still committed to bringing consumers the best interactive experience possible and support the ESA’s mission in the industry. LucasArts will be participating in E3.” The ESA was quick to issue a statement both acknowledging LucasArts’ departure and painting a bright portrait of the organization’s future. “Since its creation in 1994, the Entertainment Software Association (ESA) has grown and evolved into the pre-eminent voice of the video and computer game industry,” said ESA senior vice president of communications and research Rich Taylor. “The organization has 25 members, including three companies that were welcomed last year. Today, we can confirm that one of our members, LucasArts, has decided not to renew its membership. We value each member of our association, but respect the unique factors that led to LucasArts’ decision. Last year was a record year for an industry which is becoming an increasingly important part of the nation’s social, cultural and economic landscape. We are confident the industry will continue to thrive and ESA will continue to create a beneficial environment for the entire entertainment software industry.” In the wake of Activision and Vivendi’s departure from the ESA, several other publishers and developers, including NCsoft and Foundation 9 said they would also be skipping out on this year’s event. However, a number of other gamemakers, including Electronic Arts, Bethesda Softworks, Warner Bros. Interactive, Majesco, and D3Publisher, reaffirmed their commitment to the annual trade show. After having initially confirmed its attendance, id Software’s appearance at this year’s show remains in question.

Yesterday’s release of April sales figures for US retailers contained a contradiction of sorts that raised a number of eyebrows. Despite the massive launch success of Grand Theft Auto IV, the Rockstar game didn’t appear to be a “system seller,” as Xbox 360 and PlayStation 3 hardware sales were actually down significantly from the previous month. In a brief on the NPD figures today, Entertainment Design and Research analyst Jesse Divnich said the results strengthened an assessment he made last month that Sony and Microsoft’s latest consoles have saturated the possible market at their current price points. At the time, Divnich pointed to stagnant hardware sales of the two systems despite banner debuts for Army of Two and Rainbow Six: Vegas 2 as evidence that prices would need to come down on the systems. Divnich pointed out that April was the first time Xbox 360 sales dipped below an average of 50,000 a week since last July, and that dip was followed the very next month by a price cut for the hardware. “Of course, it might be a little too soon to speculate that we can expect a price drop in the coming weeks or additional hardware SKUs (an Xbox 360 with Blu-Ray capability) in the coming month,” Divnich said, “but if May’s hardware sales drop below the 50,000 units sold a week threshold, we can definitely expect something in terms of a change in strategy from both Microsoft and Sony.”

With just four weeks remaining until Mass Effect on the PC was scheduled to stack up alongside Boom Blox and Speed Racer at retail, Electronic Arts and BioWare abruptly hit the brakes last month. According to BioWare community administrator Chris Priestly, the game would now incubate until May 28 so that the team could “incorporate more play-testing feedback, add extra polish, and tune the additional features.” The kinks now sufficiently ironed, BioWare said today that the PC edition of Mass Effect has entered mass production and is on schedule for its May 28 release in North America and June 6 debut in Europe. BioWare collaborated with Massachusetts-based Demiurge Studios on the PC edition of Mass Effect. As for those aforementioned tweaks, the PC edition offers a suite of additions to the 360 version, with the most visible being a reworked heads-up display and inventory-management system. The game also touts a new control scheme optimized for PCs, individual control over squad members, and a new decryption minigames. Mass Effect PC purchasers who also register with BioWare’s community site will also have immediate access to the Bring Down the Sky downloadable expansion free of charge. EA is looking to stimulate preorders by knocking off $10 from the game’s $49.99 sticker price for those who buy in advance, among other incentives. Responding to public outcry, the publisher also did away with the game’s controversial digital rights management protocol, which would have required the game to be reauthenticated every 10 days as a security measure.

Buried in yesterday’s pile of Konami announcements, which included reveals of Rock Revolution and the obligatory passel of DanceDance Revolutions, were new details about a highly anticipated product. One month after revealing it was releasing the Metal Gear Solid 4 PlayStation 3 hardware bundle in North America, the Japanese publisher has now priced the package. For $599.99, gamers will get a gunmetal gray 40GB PS3, matching DualShock 3 controller, and a copy of what is being billed as antihero Solid Snake’s final adventure. Unfortunately, those wishing to leisurely pick up an MGS4 PS3 bundle at their local game store are out of luck. First, the bundle will only be available via Konami’s online store. Second, the bundled is being billed as a “highly limited edition,” with Konami playing up the fact that very few will ever be produced. Third, preorders begin sometime on May 19th, meaning those hoping to buy the console will have to repeatedly check the product page and be ready to pounce the moment it goes on sale. Luckily those who can’t acquire a limited MGS4 PS3 bundle can still get the regular MGS4 PS3 bundle, which is arguably a better deal, since it is $100 cheaper than the LE and includes a backward-compatible 80GB PS3 that can play previous MGS games. GameStop is also exclusively selling a limited edition of the now-gold game, which goes on sale in North America on June 12